HARD-CORE, “HARD HAT” CONTENT CREATION EXPERIENCE.
Our associates have practical, on-site “hard hat journalism” experience.
In our careers, we’ve done stories about air compressors in Panama and rock drills in Canadian gold mines, oil and gas drill rigs in Texas’ Permian Basin, and “big iron” construction equipment of all kinds all across the U.S. and Canada. We have supported clients at their most important tradeshows—including CONEXPO, World of Concrete, ICUEE (now the Utility Expo), WWETT for the HDD, CIPP, and trenchless technology folks, MINExpo, and OTC (Offshore Technology Conference).
The members of our team have had experience promoting towing and recovery equipment, dozers and cranes, excavators and rock drills, hydro-excavators and forklifts, underground and surface mining equipment of all types, a wide array of trenchless underground construction equipment, and paving and compaction equipment.
STORYTELLING SETS YOU APART
CONTENT EDITORS NEED, CONTENT CUSTOMERS READ
Our interviews and other research lay the foundation for solid, credible stories. Our experienced writers and editors produce the kind of articles that magazines can publish without editing—which keeps us and our clients in the good graces of the editors. We write substantive pieces industry pros want to read, because we write relatable, accurate, well-crafted stories that reinforce your message, not marketing “puff pieces.”
Our associates have experience writing for publications all around the English-speaking world, and have been published by editors in the U.S., Canada, UK, Australia, and New Zealand. Articles from our writers have been translated into Latin American Spanish and Portuguese, French (Canada), and Indonesian.
In addition to content for the trade media, our experience includes promotional pieces like flyers and brochures, and brochures that combine your educational or technical content with promotional information. We know how to combine these elements so that the finished product portrays your company in a dignified yet appealing manner.
B2B PR EXPERTISE THAT FITS YOUR BUDGET
If the last few years taught us anything, it is that many businesses can do as well or better, in good times and bad, relying on remote workers. It certainly applies to our agency. All collaboration, content creation and transferal are digital. Social media is now an integral part of our clients’ business. Most meetings are now by videoconference, though the face-to-face meeting is still an important part of our client relationships.
Why does this matter to you? Because it allows us to drastically reduce our overhead, and have more control over our rates.
