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PORTFOLIO
Unlike an ad agency, a lot of the work products of a PR/content agency aren’t public nor do they receive attribution. A lot of it is ghostwriting of a type, and therefore content the agency is not able to claim as its own in a portfolio, for example. Some companies permit this sharing, but most do not. This is especially true of B2B work, which is never meant to be seen by the general public. So, I’ve chosen four areas where I can maintain confidentiality, and still show some work samples. This is a selection of work that is public in that it was all published in print and online. In the case of Media Relations, I chose to relate certain special projects without naming the client, whether past or present.
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