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CONTENT MARKETING: CHALLENGES & SOLUTIONS
Legend or history?
Every company has a story. Most companies also have a Legend. Marketers need to know the difference to inform their work.
THE INTERSECTION OF ENGINEERING & MARKETING
A lot of people in marketing don't think about the engineers in their company very much. After all, they don't get involved with other departments, right?
Ah, but SMEs are different.
B2B companies' marketing departments are always looking for an edge. Social media, AI, what's next? Is it possible for a national company to take advantage of local opportunities to reach new market segments and prospects? Is it even possible?
Trade media is not the same as "media." It is a very niche sub-category of the media. Are the doom and gloom messages regarding the death of "old media" applicable to our various trade media publications?
What do people really mean when they say they get all their news from social media?
Should non-US companies replace their US-based PR, marketing and advertising with content created in their home country? Or do US-based marketing departments and agencies add real value?
One problem common to most "hard hat" industries is the ongoing shortage of staff. This is a pre-COVID problem that has just got worse. Is there a way STORYTELLING can help ease some of the stress?
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