Why choose a content marketing agency when you already have or are signing with a full-service ad & PR agency? That is a question I often hear. This is my answer.
STORYTELLING IS EVERYTHING. But is a testimonial or a case history really storytelling? Do they still have value? And why is a well done Job Story so much better? Part 1 of a Super-Basics Course on the content methods most equipment manufacturers still rely on.
STORYTELLING IS EVERYTHING. But is publishing the company profiles of your customers on your website really storytelling? Do they have value anymore? And why is a well done Customer Story so much better? Part 2 of a Super-Basics Course on the content methods most equipment manufacturers still rely on.
Will AI do away with the need for content creators to have a high degree of product knowledge? Can an agency's new junior account manager handle more accounts now because they can rely on AI to provide them w/product knowledge when they need it? Or do past methods still have a lesson to teach us?
One problem common to most "hard hat" industries is the ongoing shortage of staff. This is a pre-COVID problem that has just got worse. Is there a way STORYTELLING can help ease some of the stress? Here's a short take and a longer take!
Should non-US companies replace their US-based PR, marketing and advertising with content created in their home country?
Or do US-based marketing departments and agencies add real value?
