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STORYTELLING & WRITING
Can the grandmasters of writing teach us to create better content?
Part I: Elmore Leonard
OLDER POSTS
STORYTELLING IS EVERYTHING. But is a testimonial or a case history really storytelling? Do they still have value? And why is a well done Job Story so much better? Part 1 of a Super-Basics Course on the content methods most equipment manufacturers still rely on.
STORYTELLING IS EVERYTHING. But is publishing the company profiles of your customers on your website really storytelling? Do they have value anymore? And why is a well done Customer Story so much better? Part 2 of a Super-Basics Course on the content methods most equipment manufacturers still rely on.
One problem common to most "hard hat" industries is the ongoing shortage of staff. This is a pre-COVID problem that has just got worse. Is there a way STORYTELLING can help ease some of the stress?
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