TRADE MEDIA ARTICLES

Here I am (1) highlighting an article written to help introduce a small client’s product line in a major trade magazine when I was their account manager at a previous agency; (2) featuring an article ghostwritten about new technology developed by another client and published in a prestigious industry magazine based in the UK (my byline was mistakenly included in the linked draft, but replaced by that of the engineer responsible for the breakthrough tech in the published magazine); (3) and a couple of my favorite type of articles, Customer Stories, published in well-known trade magazines. Customer Stories are not the same as Testimonials or Case Histories—read these samples and I think you’ll see what I mean. Customer stories provide content editors want and that their subscribers want to read, all while keeping my clients’ products top-of-mind in a subtle way that is more credible than similar advertising.

Industry and product knowledge is key in this respect. See my video on this subject on this website’s WHY CHOOSE US? Page, video 1.