It’s easy to dismiss a press release as “just” a press release – until you need one. That’s when it dawns on you that just about every...

One thing that we know for sure about the digital content revolution—grabbing and holding people’s attention has never been harder. If...

“What to leave in, what to leave out Well, those drifter’s days are past me now I’ve got so much more to think about Deadlines and...

It’s a fair question. And when dozens—maybe even hundreds—of other urgent matters are clamoring for your attention, maybe the snap...

Are you sending out enough news and other content to the trade press regularly? If your company has more than a handful of products and...

Of interest to new PR coordinators or junior B2B PR account managers I decided to share a few more ways to get under an editor’s skin,...

Of interest to new PR coordinators or junior B2B PR account managers Depending on the source, a news release may be defined as a media...

Of interest to all content marketers A few weeks ago, I was talking with a good friend who has no idea what I do every day. I was waxing...

Of interest to non-fiction writers of all levels I recently finished re-reading “On Writing Well,” by William Zinsser. It is perhaps the...

Of interest to new PR coordinators or junior B2B PR account managers How much PR and/or content marketing is enough? There are two...