On the importance of the lowly press release
It’s easy to dismiss a press release as “just” a press release – until you need one. That’s when it dawns on you that just about every...
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mattfueston
- Nov 6, 2023
- 3 min
What the grandmasters of writing can teach us about creating content
One thing that we know for sure about the digital content revolution—grabbing and holding people’s attention has never been harder. If...
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mattfueston
- Nov 1, 2023
- 1 min
Bob Seger & the Art of Editing
“What to leave in, what to leave out Well, those drifter’s days are past me now I’ve got so much more to think about Deadlines and...
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mattfueston
- Oct 28, 2023
- 3 min
Do PR and other content really add value to my business?
It’s a fair question. And when dozens—maybe even hundreds—of other urgent matters are clamoring for your attention, maybe the snap...
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mattfueston
- Jun 23, 2023
- 3 min
You Have Stories to Tell
Are you sending out enough news and other content to the trade press regularly? If your company has more than a handful of products and...
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mattfueston
- May 18, 2023
- 3 min
More ways to annoy an editor
Of interest to new PR coordinators or junior B2B PR account managers I decided to share a few more ways to get under an editor’s skin,...
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mattfueston
- May 9, 2023
- 3 min
3 sure-fire ways to annoy an editor with your press (or news) release
Of interest to new PR coordinators or junior B2B PR account managers Depending on the source, a news release may be defined as a media...
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mattfueston
- May 2, 2023
- 3 min
Well of course the words matter!
Of interest to all content marketers A few weeks ago, I was talking with a good friend who has no idea what I do every day. I was waxing...
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mattfueston
- Apr 27, 2023
- 2 min
On Writing Well–an appreciation
Of interest to non-fiction writers of all levels I recently finished re-reading “On Writing Well,” by William Zinsser. It is perhaps the...
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mattfueston
- May 24, 2021
- 1 min
PR 101
Of interest to new PR coordinators or junior B2B PR account managers How much PR and/or content marketing is enough? There are two...
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